"'I thought about it hard,' he remembers. 'It took me so much guts to wear this. I finally got it on, and now they want me to take if off. And they're holding millions of dollars over my head for it. . . . It's an easy decision, intellectually. But emotionally, to your own [sense of] net worth to yourself, that's all you have.' He broke off his account with the network."
The Infomercial guy in the Question Mark suit talks about the intellectual and emotional factors in choosing to keep wearing the question mark suit, knowing that it will cost him the Home Shopping Network affiliation.
[story from the Baltimore City Paper via obscurestore.com]