One of my Xmas gifts from Melinda was East of Eden
by John Steinbeck. This is the edition with a prominent red slip around it announcing:

"THE BOOK THAT BROUGHT OPRAH'S BOOK CLUB BACK!"

(Yes, in all-caps.)

I struggled for the right analogy for how that makes me feel, and here's what I came up with. It's like selling Beethoven's Fifth Symphony as "The song that brought back Rick Dees' music club!"