Visit the Mac Shack at the Vans Warped Tour '03
Macaroni & Cheese would probably be a perfect product to market at young skate/punk/metal fans. It's almost as cheap (and as punk) as ramen -- but more mainstream, so the metal fans will still try it. No, this isn't just Mac & Cheese, the staple of cheap and impoverished Americans, usually as cheap as 2 to 3 boxes for a dollar. By marketing Kraft Easy Mac at the Vans Warped Tour 2003, Kraft is saying that it thinks skaters, headbangers and latter-day punks are people who are too lazy or unskilled to cook noodles, and who are willing to pay extra for the convenience of nuking their macaroni & cheese.
At the bottom of the Warped Tour page, you can also find tiny logos for Yoo-hoo and Subway, as well as some things called "Hansens Energy" and "Monster Energy." I didn't know the crisis in California was so desperate that new energy companies were popping up to replace the old behemoths!
...After further surfing, it appears that Yoo-hoo also has some relationship with Ozzfest. Is nothing sacred? I mean, is nothing sacreligious? Is Yoo-hoo the perfect drink to wash down bat-heads, or however that urban legend goes? Teeny sponsor logos at the bottom of the Ozzfest page include Miller Lite, Major League Baseball, and Jagermeister!
Macaroni & Cheese would probably be a perfect product to market at young skate/punk/metal fans. It's almost as cheap (and as punk) as ramen -- but more mainstream, so the metal fans will still try it. No, this isn't just Mac & Cheese, the staple of cheap and impoverished Americans, usually as cheap as 2 to 3 boxes for a dollar. By marketing Kraft Easy Mac at the Vans Warped Tour 2003, Kraft is saying that it thinks skaters, headbangers and latter-day punks are people who are too lazy or unskilled to cook noodles, and who are willing to pay extra for the convenience of nuking their macaroni & cheese.
At the bottom of the Warped Tour page, you can also find tiny logos for Yoo-hoo and Subway, as well as some things called "Hansens Energy" and "Monster Energy." I didn't know the crisis in California was so desperate that new energy companies were popping up to replace the old behemoths!
...After further surfing, it appears that Yoo-hoo also has some relationship with Ozzfest. Is nothing sacred? I mean, is nothing sacreligious? Is Yoo-hoo the perfect drink to wash down bat-heads, or however that urban legend goes? Teeny sponsor logos at the bottom of the Ozzfest page include Miller Lite, Major League Baseball, and Jagermeister!
posted by Robert T. Northrup @ 7/20/2003 12:44:00 AM
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